Senior Consultant — Montreal

Digital
marketing,
and beyond.

10+ years of experience in digital advertising, traffic acquisition, and data-driven strategies. I help brands turn their online presence into tangible results.

See my workBook a call →
10+
Years of experience
533%
Google Ads ROAS
+36%
E-commerce revenue
4.66x
Facebook Ads ROAS
About

Digital is my everyday

Issa Ndieguene — Senior Digital Marketing Consultant
Experience
10+ yrs

Issa Ndieguene

Senior Digital Marketing Consultant

Digital marketing specialist with 10+ years of experience across Canada and Senegal. I've supported B2C and B2B companies in their acquisition, conversion, and growth strategies — both on the advertiser and agency side.

My approach combines advertising performance (Google Ads, Meta Ads, TikTok, Amazon, LinkedIn), advanced analytics (GA4, GTM, Looker Studio), and AI automation for measurable and lasting results.

Google AdsMeta AdsTikTok AdsAmazon AdsLinkedIn AdsGA4GTMLooker StudioSEO / SEMAI AutomationE-commerceLead Gen
Expertise

What I do best

🎯

Paid Media

Campaign management and optimization on Google, Meta, TikTok, Amazon, and LinkedIn. Bidding strategies, audiences, creatives, and scaling.

📊

Analytics & Data

GA4, Google Tag Manager, Looker Studio. Advanced tracking, attribution, and multi-channel performance analysis.

🧭

Digital Strategy

Full-funnel acquisition: TOFU, MOFU, BOFU. Conversion path optimization, CRO, and marketing automation.

🛒

E-commerce

Performance Max, Shopping Ads, product catalogs, feed management, and ROAS optimization for online stores.

🏢

Lead Generation

B2B and B2C Lead Ads, integrated forms, CRM, ManyChat, and automated follow-ups for optimized cost per lead.

🤖

AI & Automation

AI tools in marketing workflows: content generation, data analysis, automated reporting, and predictive optimization.

Portfolio

Paid Media Results

Meta Ads — Shopbentley.com
Meta Ads

Meta Ads — Shopbentley.com

Multi-audience e-commerce strategy

Google Ads — Femme de Carrière
Google Ads

Google Ads — Femme de Carrière

533% ROAS, +36% revenue, +25% orders

View the case study →
Meta Ads — Ontario Telescope
Meta Ads

Meta Ads — Ontario Telescope

Multi-channel e-commerce acquisition

Google Ads — Shopbentley.com
Google Ads

Google Ads — Shopbentley.com

Search, Shopping & Performance Max

Lead Gen — B2Bquotes
Meta Leads

Lead Gen — B2Bquotes

Qualified leads at optimized cost

Dashboard — Femme de Carrière
Looker Studio

Dashboard — Femme de Carrière

Automated reporting & real-time KPIs

10+
Clients served
$500K+
Ad budget managed
5.3x
Average ROAS
60/40
Brand / Agency
Blog

Articles & insights

🚀
Sept. 2024 — 4 min

+36% revenue, 533% ROAS — From red to green

How I transformed results for a Quebec-based online store.

Read article →
👋
Feb. 2020 — 3 min

Hello Montreal, I'm a Digital Marketing Specialist

My journey from Dakar to Montreal, and my vision of digital marketing.

Read article →
📉
Jan. 2019 — 2 min

Why it is vital to analyze your traffic?

The importance of traffic analysis for growing your online presence.

Read article →
Contact

Let's talk about your project

Ready to boost your results ?

Whether it's a paid media strategy, a campaign audit, or full-service support, I'm available to discuss it.

LinkedIn — issa-ndieguene
Instagram — @issa_ndieguene
ndiegueneissa@gmail.com
Facebook — Issa Ndieguene