Why it is vital to analyze your traffic?
You must have traffic to my website! Yes, that is the main concern of any platform owner. It is therefore necessary to know: Who is on your website? Why? And are they interested in your content?
Know how to interpret data
Google Analytics or Facebook Analytics tell you that more than 1,000 visitors come to your platform every day. Yes. But are those 1,000 visitors actually converting, or accessing the pages that are most important to you?
That's why you need to know how to analyze your data. For example, if out of your 1,000 visitors you have a bounce rate of 95% and a session duration not exceeding 30 seconds, there are problems to solve as soon as possible on your website.
The problem may also be on your targeting. Your analysis tools provide you with numerous data that will help improve your web marketing strategy.
Should you analyze even if you're selling online?
More than ever! Your e-commerce strategy must be based on an accurate analysis of all your actions. Whether you have an e-commerce site, a simple Facebook page, or decide to sell on Instagram — each platform has analysis tools that can and should help you understand:
Analyzing your traffic will let you know if you convert visitors to potential buyers and who your most loyal customers are. So you can build an affiliate strategy through them, or simply transform them into brand ambassadors.
The essential tools
Google Analytics
The referenceThe advantage of this tool that needs no introduction is to give you reports and detailed information on the behavior of your users — and even to know what they are doing on your site in real time.
Facebook Analytics
The obviousBecause Facebook is still one of the best ways to send traffic to your website. Install the pixel to analyze this flow — you can also analyze it through Facebook Analytics.
Digital Analyst
The expertEntrust this task to a Digital Analyst who will be responsible for interpreting, analyzing and improving your traffic — or give you clear directions to follow to win your bet on the web.
Need help with your analytics?
Let's discuss your tracking setup and turn your data into actionable insights.