Resume
Issa Ndieguene
Senior Performance Marketing
Digital marketing professional with 10+ years of experience in designing, deploying, and optimizing multi-channel advertising campaigns (Google Ads, Meta, TikTok, Amazon, Programmatic). Expert in analytics tools and artificial intelligence to maximize ROI, reduce acquisition costs (CPA), and scale conversions.
Skills
Digital Advertising
Google AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsBing AdsAmazon AdsProgrammatic (DV360, Criteo, Acuity)
AI & Automation
ChatGPTClaude AIGeminiJasperCopy.aiMidjourneyDALL-EPerformance Max AIMeta Advantage+ AI
Data Analytics
Google Analytics 4Google Tag ManagerLooker StudioSEMrushPower BI
CRM & Email Marketing
KlaviyoMailchimpHubSpotSegmentationAutomationA/B Testing
E-commerce & CMS
ShopifyMagentoWordPressWix
Content & Social
Adobe PhotoshopCanvaSEO CopywritingVideo EditingHootsuiteSprout Social
Professional Experience
- Designed and managed advertising strategies on Meta Ads, Google Ads, Amazon Ads, TikTok, X, and Reddit to maximize ROAS.
- Full management of Amazon Seller Central: listing creation, Sponsored Products/Brands/Display campaigns, and continuous optimization.
- Leveraged Meta Advantage+ and Google Performance Max AI to automate campaign optimization.
- Email marketing strategies via Klaviyo: automated flows, advanced segmentation, A/B testing.
- KPI tracking and analysis (CPA, ROAS, CTR) via GA4 and Looker Studio to guide strategic decisions.
- Led paid media strategy on Google Ads, Facebook Ads, TikTok Ads, and Microsoft Ads.
- Supervised budget allocation and real-time adjustments via GA4 and SEMrush.
- Created Looker Studio dashboards with real-time KPI visualization for leadership.
- Collaborated with partner agencies for advertising content production.
- Used AI tools (ChatGPT, Jasper) for copywriting and trend analysis.
- Paid media strategies for 4 brands (Lise Watier, Marcelle, Annabelle, CW Begg and Sons).
- Traffic acquisition via Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, and programmatic (DV360, Criteo).
- Continuous campaign optimization: bidding, targeting, and creatives in real time.
- End-to-end affiliate program management: partner selection, negotiation, and tracking.
- Detailed KPI reports (ROAS, CPA, CTR, revenue) via GA4, SEMrush, and Looker Studio.
- Managed and optimized campaigns for 10 B2B and e-commerce clients on Google, Meta, TikTok, and Microsoft Ads.
- Designed sales funnels and lead gen integrating landing pages and email campaigns (HubSpot, Mailchimp, Klaviyo).
- Analyzed user journeys and friction points to improve conversion rates.
- Personalized email marketing campaigns: segmentation, automation, and performance analysis.
- Content marketing strategy to improve SEO and visibility of the I-Shop marketplace.
- Social media management: content production, community management, and audience growth.
- Ad campaigns on Google Adwords, Facebook Ads, and LinkedIn Ads with remarketing.
- Complete social media strategy for Jumia marketplace: editorial planning, production, and engagement.
- Targeted Facebook Ads campaigns on the most profitable segments with real-time optimization.
- Performance analysis via Google Analytics and strategic reporting.
- Custom digital strategies for agency clients: Adwords, Facebook Ads, LinkedIn Ads.
- Supervised and trained junior members of the digital team.
- Managed relationships with influencers and external partners.
Education & Certifications
Education
Bachelor's Degree in Marketing
HEIC — 2014
Google Ads Search
Google Digital Academy
Google Analytics (GA4)
Google Digital Academy
Meta Certified Media Buying Professional
Meta
Email Marketing Certified
HubSpot Academy
Digital Marketing Certificate
Shaw Academy
Google Digital Marketing & E-commerce
Professional Certificate